Particle Data Platform Website — Privacy Policy
Last Updated: April 27, 2026
1. INTRODUCTION
This Privacy Policy describes how Mina Labs, Inc. ("Particle," "we," "us," or "our") collects, uses, discloses, and protects information about visitors to our public-facing API website (the "Website"). This Privacy Policy applies to all individuals who access or browse the Website.
This Privacy Policy does not apply to the Particle API Services (such as the Podcast Intelligence API or News Intelligence API), which are governed by a separate privacy policy. If you are a registered API customer, please refer to that policy for information about how we handle data collected through your use of the API Services.
By accessing or using the Website, you acknowledge that you have read and understood this Privacy Policy.
2. INFORMATION WE COLLECT
2.1 Information You Provide. We collect information you voluntarily submit through the Website, including through account registration, contact forms, newsletter or mailing list signups, demo requests, and other inquiry forms. This may include: name, email address, company name, job title, phone number, account credentials (such as a password when you create an online account), marketing preferences (such as your preferences for receiving our marketing communications and details about your engagement with them), and any other information you choose to include in your message or submission.
2.2 Information Collected Automatically. When you visit the Website, we and our service providers automatically collect certain technical and usage information, which may include: IP address, browser type and version, device type and operating system, geolocation data (such as city or region inferred from your IP address), referring URL (the page that directed you to our Website), pages visited and content viewed, time spent on pages and clickstream data, and date and time of your visit.
2.3 Cookies and Tracking Technologies. We use cookies and similar tracking technologies on the Website, including session cookies, persistent cookies, web beacons, advertising pixels (such as the Meta Pixel), and local storage objects. These technologies help us operate the Website, understand how visitors interact with it, and deliver targeted advertising. For more information, see Section 4 below.
2.4 Information from Third Parties. We may receive information about you from third-party sources, including: (a) linked third-party services, such as Google, if you choose to log in to your account using a third-party authentication service (in which case we may receive your name, email address, and other profile information you have made available through that service); (b) analytics providers and advertising partners; and (c) data enrichment services. We may combine this information with other information we have collected about you.
2.5 API Explorer. If you use the API Explorer feature on the Website, we collect information about your interactions with the Explorer, including search queries, filters, content parameters, and other inputs you submit, as well as the content and data returned to you in response. This information may be associated with other data we collect about you under this Privacy Policy, such as your IP address and device information. The API Explorer allows you to interact with Particle's API Services directly through the Website; accordingly, data collected through your use of the Explorer is also subject to the Particle API Services Privacy Policy.
3. HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
(a) Inquiries and Communications: responding to your inquiries, providing information you have requested, and following up on demo requests or other submissions.
(b) Marketing Communications: sending you newsletters, product updates, promotional content, and other marketing communications, subject to your consent where required by applicable law.
(c) Website Analytics: analyzing website traffic, user behavior, and usage patterns to understand how visitors interact with our Website.
(d) Website Improvement: improving the content, design, and functionality of the Website based on how visitors use it.
(e) Targeted Advertising: using cookies, pixels, and other tracking technologies to serve you targeted advertisements on third-party platforms, including social media platforms.
(f) Attribution and Campaign Measurement: attributing website visits to specific marketing campaigns, referral sources, and advertising channels to measure campaign effectiveness.
(g) Security and Fraud Prevention: enabling security features, such as sending you security codes via email or SMS, remembering devices from which you have previously logged in, detecting and preventing fraudulent activity, and protecting the security and integrity of the Website.
(h) Legal Compliance: complying with applicable laws, regulations, and legal processes, and enforcing our rights.
(i) API Explorer: processing your Explorer queries and returning results, analyzing Explorer usage patterns to improve the Website and the API Services, and enforcing applicable use restrictions and rate limits.
4. COOKIES AND TRACKING TECHNOLOGIES
4.1 Categories of Cookies. We use the following categories of cookies and similar technologies on the Website:
Strictly Necessary: These are essential for the Website to function and cannot be disabled. They include cookies that manage user sessions and enable core site functionality.
Performance and Analytics: These cookies collect information about how visitors use the Website, such as which pages are visited most often and whether users encounter errors. We use this information to improve the Website. Services we use may include Mixpanel and similar tools.
Functionality: These cookies allow the Website to remember choices you make (such as your region or language) and provide enhanced, more personalized features.
Advertising and Targeting: These cookies are used to deliver advertisements that are more relevant to you and your interests. They may be set by us or by our advertising partners, and may track your activity across other websites and platforms. Services we use may include the Meta Pixel and similar tools.
4.2 Third-Party Tracking. Certain advertising and analytics services we use may independently place cookies or similar technologies on your browser. These third-party services have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of these third parties.
4.3 Retargeting. We use advertising pixels and cookies to show you targeted advertisements on third-party platforms (such as Facebook and Instagram) after you visit the Website. This means that a third-party platform may identify you as a prior visitor to our Website and display our advertisements to you on that platform.
4.4 Managing Cookie Preferences. You may manage your cookie preferences through your browser settings or, where available, through our cookie consent tool on the Website. Please note that disabling certain cookies may affect the functionality of the Website. You may also opt out of interest-based advertising through the Digital Advertising Alliance (www.aboutads.info) or the Network Advertising Initiative (www.networkadvertising.org).
5. HOW WE SHARE YOUR INFORMATION
We do not sell your personal information. We may share your information in the following circumstances:
(a) Service Providers and Professional Advisors: We share information with third-party service providers who perform services on our behalf, including website hosting, email marketing platforms, customer relationship management (CRM) tools, and analytics services. We also share information with our professional advisors, such as lawyers, accountants, auditors, and consultants, where necessary in the course of the professional services they provide to us. These providers and advisors are bound by confidentiality obligations.
(b) Advertising, Analytics, and Linked Services: We share information (including information derived from cookies and tracking pixels) with advertising and analytics partners to serve targeted advertisements, measure campaign performance, and analyze website usage. If you choose to log in using a linked third-party service such as Google, information may be shared between us and that service as necessary to enable authentication; the third party's use of your information is governed by its own privacy policy. Please note that the sharing of data with advertising partners through tracking pixels may constitute "sharing" of personal information for cross-context behavioral advertising under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). California residents have the right to opt out of such sharing. See Section 6 below.
(c) Legal Requirements: We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, to investigate fraud, or to respond to a government request.
(d) Business Transfers: In connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity or successor.
(e) With Your Consent: We may share your information for other purposes with your express consent.
6. YOUR RIGHTS AND CHOICES
6.1 Marketing Opt-Out. You may opt out of receiving marketing emails from us at any time by clicking the "unsubscribe" link in any marketing email or by contacting us at the address provided in Section 13. Please note that even if you opt out of marketing communications, we may still send you transactional or service-related communications.
6.2 Cookie and Account Preferences. You may manage or withdraw your consent to non-essential cookies through your browser settings or our cookie consent tool. See Section 4.4 for additional options. If you have connected your account to a third-party service such as Google, you may disconnect that service at any time through your account settings or by adjusting your privacy settings within the third-party service.
6.3 California Residents. If you are a California resident, you have the following rights under the CCPA/CPRA:
Right to Know: the right to know what personal information we collect about you, the purposes for which it is used, and with whom it is shared.
Right to Delete: the right to request deletion of your personal information, subject to certain exceptions.
Right to Correct: the right to request correction of inaccurate personal information.
Right to Opt Out of Sharing: the right to opt out of the "sharing" of your personal information for cross-context behavioral advertising. As noted in Section 5(b), our use of advertising pixels may constitute such sharing. To opt out, please contact us using the information in Section 13 or use the cookie management tool on the Website.
Right to Non-Discrimination: the right not to receive discriminatory treatment for exercising your privacy rights.
To submit a request to exercise any of these rights, please contact us using the information in Section 13. We will respond within the timeframe required by applicable law.
6.4 EEA and UK Residents. If you are located in the European Economic Area ("EEA") or the United Kingdom ("UK"), the following additional information applies to you.
Legal Bases for Processing. We process your personal data on the following legal bases: (a) your consent, such as when you opt in to receive marketing communications or accept non-essential cookies; (b) performance of a contract or to take steps at your request prior to entering into a contract; (c) our legitimate interests, such as improving the Website, analyzing usage patterns, and ensuring security, provided those interests are not overridden by your data protection rights; and (d) compliance with a legal obligation to which we are subject.
Your Rights. Under the General Data Protection Regulation ("GDPR") and applicable UK data protection law, you have the right to: (a) access your personal data; (b) rectify inaccurate or incomplete personal data; (c) erase your personal data in certain circumstances; (d) restrict the processing of your personal data; (e) data portability, meaning the right to receive your personal data in a structured, commonly used, and machine-readable format; (f) object to processing based on our legitimate interests; and (g) withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
Supervisory Authority. You also have the right to lodge a complaint with your local data protection supervisory authority.
To exercise any of these rights, please contact us using the information in Section 13.
7. DATA RETENTION
We retain personal information you submit through the Website for as long as you remain subscribed to our communications and for a reasonable period thereafter. We retain analytics and tracking data in identifiable form for up to thirty-six (36) months. Aggregated, de-identified data may be retained indefinitely. We may retain information longer if required by applicable law or as reasonably necessary to protect our legal rights and interests.
8. DATA SECURITY
We implement commercially reasonable technical and organizational measures to protect the information we collect through the Website against unauthorized access, alteration, disclosure, or destruction. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
9. THIRD-PARTY LINKS
The Website may contain links to third-party websites, applications, or services. This Privacy Policy does not apply to any third-party services, and we are not responsible for the privacy practices of any third party. We encourage you to review the privacy policies of any third-party services you access.
10. CHILDREN'S PRIVACY
The Website is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.
11. INTERNATIONAL USERS
The Website is operated from the United States. If you access the Website from outside the United States, your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. Where required by applicable law, we rely on appropriate transfer mechanisms to lawfully transfer personal data, including the European Commission's standard contractual clauses or other safeguards recognized under applicable data protection law. By using the Website, you acknowledge and understand that your information may be transferred to the United States as described in this Privacy Policy.
12. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on the Website and updating the "Last Updated" date above. Your continued use of the Website after the effective date of any update constitutes your acceptance of the revised Privacy Policy.
13. CONTACT US
If you have questions or concerns about this Privacy Policy or our data practices, or to exercise your privacy rights, please contact us at:
Mina Labs, Inc.
454 Las Gallinas Ave #3093
San Rafael, CA 94939
Email: api@particle.news